Young Lions Finland Cyber 2016

Digital Media campaign

Groundwork is an online crowdsourced philanthropy project which aims to create a dedicated and creative workspace for the young in the heart of Helsinki. By utilizing social media alongside paid and earned visibility we’re letting the donors see and pick the things their money will actually be used for.

We’re letting our donors directly affect which activities will be made available through their investment. It can be something the young feel passionate about like a few guitar lessons or maybe organizing a FIFA tournament with some soda and chips.